NEW YORK, November 23, 2020 / PRNewswire / – Global WHP (“WHP” or the “Company”), announces the launch of WHP +, a new turnkey digital e-commerce platform directly for consumers. With complete e-commerce operations including technology, data science, analytics, logistics, creative and digital marketing, WHP + gives the company a significant competitive advantage in the brand management industry by maintaining the channel fastest growing e-commerce entirely in-house.
WHP + allows brands to interact directly with their consumers and to offer all categories of products in a homogeneous offer. WHP Global and other brands working with WHP + will benefit, with their network of licensees, suppliers, partners and consumers, from an organized and customer-centric digital experience.
Chairman and CEO of WHP Global Yehuda Shmidman commented, “The launch of our WHP + e-commerce platform is a game-changer. Owning and controlling the fastest growing retail channel will enable us and our licensees to generate material growth as a unified team. “
The first brand to launch on the WHP + digital platform is ANNE KLEIN, WHP Global’s iconic womenswear brand. AnneKlein.com will be the main online destination for Anne Klein collections and will offer exclusive pieces in the categories women’s ready-to-wear, accessories, watches, eyewear, handbags, shoes, plus size and petite clothing. Each licensee is connected using a best-in-class middleware solution to the cloud-based e-commerce platform, which powers the digital experience. The WHP + platform becomes the hub of the brand, which is connected to all relevant services including email / SMS marketing, social media, customer service and reverse logistics.
WHP + has a pipeline under development for additional brand launches, both within and outside the WHP Global portfolio.
WHP + Advisory Board includes Andy Dunn, co-founder of Bonobos and president of Monica + Andy, Todd lutwak, SVP at ServiceChannel and former partner at Andreessen Horowitz, Erinn Murphy, Managing Director of Piper Sandler, Rick watson, CEO of RMW Commerce Consulting and former CEO of Merchantry, and Jameel spencer, CEO of Writeful Place and former chief marketing officer and chairman of Jay-Z and Sean “Diddy” Combs.
The WHP + platform was designed in partnership with RMW Commerce Consulting and uses the services of the best technology and logistics partners around the world.
About WHP +
Launched in 2020 and owned by WHP Global, WHP + is a new turnkey digital e-commerce platform for consumers for brands, with full internal operations including technology, data analytics, logistics, marketing creative and digital. For more information visit www.whp-plus.com.
About WHP Global
WHP Global is a new Yorkbased company that acquires global consumer brands and invests in high growth distribution channels, digital commerce platforms and global expansion. WHP Global is the owner of the ANNE KLEIN and JOSEPH ABBOUD brands. For more information, please visit www.whp-global.com.
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SOURCE WHP Global