Douyin, the Chinese app known as TikTok outside of the Middle Kingdom, has imposed time limits for children.
In an article published over the weekend on the qq.com portal, operated by Tencent, Douyin owner ByteDance revealed that he passed all users who authenticated with their real name and who are under 14 years old in “young fashion”.
These users are now limited to using the app for forty minutes a day, and not at all between 10 p.m. and 6 a.m. Youth mode users also receive healthy and organized content.
Although restricting the amount of time children can spend in Douyin is required by Chinese law and required by current Middle Empire mores, ByteDance did not get out of the woods.
For starters, not everyone who uses the app has authenticated with their real name. ByteDance’s announcement of the time restrictions therefore suggests that parents complete the registration of their children or manually activate youth mode.
Another problem is that limiting usage is bad for business: Douyin / TikTok’s content recommendation algorithms are successful in keeping users on the platform for longer, making it a more attractive advertising target. Restricting the usage time will therefore affect the results of ByteDance.
And when the bottom line hurts, investors turn cold. Indeed, the financial press reports that a high-level meeting was held last week in which large Wall Street investors asked senior executives of the People’s Bank of China to explain China’s policies. . They sought more certainty about future directions and their impact on the stock prices of Chinese tech giants, which were recently forced to limit playtime and remove content deemed unpatriotic, gory, or even featuring. effeminate men.
ByteDance’s post does not mention the broader financial issues its new restrictions create, but announces a kind of bug bounty program where users are encouraged to report any issues with signing up or exiting youth mode. . Those who find bugs will be rewarded with what machine translation tools describe as a “book card” worth around $ 310.
“Yes, we have become stricter with teenagers,” Douyin’s post concludes. “At the same time, we will work harder to provide high quality content so that teens can learn knowledge and see the world on Douyin.” ®