the biggest problem for e-commerce platforms


Handbags clearly identified as counterfeit products sold on a website. (Picture: HD)

In Vietnam, the most aggressive action by e-commerce prosecutors against counterfeits is the blocking of sellers’ accounts. Tiki agrees to compensate 111% of the value of the goods to people who have purchased infringing and counterfeit goods.

Representatives of popular e-commerce sites in Vietnam like Shopee, Lazada and Tiki told VietNamNet that they have staff to check goods, images and violation of keyword filtering systems. However, many sellers have applied tricks to overcome these protective barriers.

Lazada said that solving the root of the problem requires close coordination between e-commerce platforms with partner brands and law enforcement.

“Lazada can provide evidence, but only law enforcement and the government have the authority to take action to permanently prevent the sale of counterfeit products on e-commerce platforms,” ​​a Lazada representative said.

Online shoppers avoid buying poor quality products by choosing reputable stores and official online stores. Additionally, e-commerce platforms have guaranteed stores, such as Lazada’s LazMall and Shopee’s Shopee Mall, which sell genuine and guaranteed products.

Among the major e-commerce sites in Vietnam, Tiki started from the B2C model, or goods sold by Tiki, so quality control is guaranteed. In theory, counterfeit and counterfeit products are checked on the site. However, Tiki has now applied the C2C model, which means it allows third parties to open stores, so controlling counterfeit products is more difficult. The C2C model is also used by Shopee and Lazada.

E-commerce platforms must have anti-counterfeiting solutions

According to Reputa’s Vietnam e-commerce report 2020, the motivation of customers to buy online is their trust in this site (20.5%). This factor is just behind the delivery time (25.9%). At the same time, the main feedback on social networks about the main e-commerce floors in Vietnam is also related to the issue of quality of goods and fraud.

Therefore, the fight against counterfeiting is one of the most important issues for the development of e-commerce platforms.

In the United States, former President Donald Trump signed an executive order last February aimed at preventing the sale of counterfeit products from abroad to American citizens who buy online from Amazon.com, Walmart.com or other sites. of e-commerce. The US government has asked Amazon, Walmart and other sites to take steps to ensure the products they sell are safe and legal. Four months later, Amazon formed an anti-counterfeiting team, including former prosecutors, investigators and analysts.

In March 2020, four members of the United States House of Representatives proposed a bill that would make e-commerce companies like Amazon or eBay liable for counterfeit products sold on their platforms. The Shop Safe Act of 2020 awaits approval from the U.S. House of Representatives Judiciary Committee.

In Vietnam, the law on offenses on e-commerce sites is still lagging behind reality. The Ministry of Industry and Trade has proposed to amend Government Decree No. 52/2013/ND-CP on e-commerce.

In particular, the revised decree will strengthen the obligations of the owner of e-commerce floors to control and filter information, and hold them liable for transactions carried out on the floor by foreign sellers.

Hai Dang

Are Vietnamese e-commerce platforms inferior to foreign competitors?

Some reports show that Shopee has left its rivals far behind and Tiki is competing equally with Lazada, while Sendo is in fourth place.

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