The 4 most requested e-commerce skills

While many brick-and-mortar stores struggle with declining sales and rising rents, e-commerce is both the cause and the solution. Due to the increase in transactions done online, there is a growing demand for e-commerce skills in everything from retail chains looking to improve their online experiences to businesses and startups looking to increase their revenue. To strengthen their competitiveness in an increasingly digital market, companies are recruiting for these in-demand e-commerce skills.

1. Software development

Software development is the key to successful e-commerce. The range of new e-commerce solutions is exploding, with features like automation, customer relationship management (CRM), website design, customer service, marketing related features, and more. This means companies need to hire software developers who are fully conversant with the solution that delivers the best return on investment for their organization.

SAP Hybris, Magento, and Sitecore are just a few of the popular e-commerce solutions among growing e-commerce businesses. We are seeing an increase in demand for software developers who specialize in these solutions, based on our own IT and Technology internships for 2017. Mastering these solutions is essential to identify the best uses for your specific business needs. Demand will remain high for development talent as e-commerce companies look for ways to differentiate their online offerings from their competitors and acquire new customers on a large scale.

2. Referencing

Getting the most eyes in ecommerce is intensely competitive, and websites with the best SEO specialists are the ones that appear first on Google’s SERP and attract the most consumers to their site. SEO skills encompass a variety of marketing skills, such as writing, data analysis, A / B testing, and an in-depth understanding of keyword usage and content marketing.

There is no easy way to boost the SEO of an e-commerce business. It takes strategic thinking, detailed planning, extensive data analysis and reporting, varied areas of marketing expertise, and patience to see this work pay off, as Google and other search engines are slowly taking notice. new changes to your online offerings. As more and more e-commerce websites emerge with platforms that make setting up an online store as easy as setting up an email, SEO will continue to be one. of the main revenue drivers for e-commerce sites. Based on trends in our 2017 placement data, SEO is expected to be a sought-after skill in e-commerce for the indefinite future.

3. Data analysis

Data is exploding, but what does it really mean? Ecommerce retailers need to better understand their customers and know how to reach them in an increasingly crowded digital marketplace. They also need to optimize supply chains, improve operations and manage various facilities to generate more profits. This is where data analysis comes in.

Many organizations struggle with more data than they know what to do with. Data analytics experts can take this insight and uncover the actionable insights that businesses lack. As more companies now rely on data to inform their business decisions, the demand for data analytics roles in e-commerce has exploded. Data analytics will remain one of the most in-demand e-commerce skills in the coming years for tech professionals, as the analysis of mass stores of consumer data and internal infrastructure continues to grow. be improved and improved through increased AI.

4. Artificial intelligence (AI)

It seems like everyone is talking about AI as the next big thing and e-commerce will be one of the industries most disrupted by AI technology. Artificial intelligence-based technology will continue to disrupt the way e-commerce companies do business – just look at the recent rise of chatbots in the industry. While these types of tools will replace some roles in e-commerce, such as those in the customer service industry, they will also provide new roles for experts who specialize in how best to integrate and use them.

We are already seeing an increase in demand for AI specialists, which is a more general role, in our 2017 placement data, but we expect to see an increase in AI titles specializing in a technology or solution based. on AI, similar to what we see for developer roles in e-commerce. As AI solutions continue to be refined and more uses are discovered, the e-commerce industry will continue to be one of the early adopters of the technology, which will further increase the demand for AI-based skills.

In conclusion, with the surge in online sales and these digital transactions proving to be a major revenue generator for businesses of all sizes, there will be a strong and constant demand for professionals with these specific e-commerce skills.

Copyright © 2017 IDG Communications, Inc.

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