Students find a recipe for fighting climate change in a cookbook, more


The cookbook records the carbon footprint of an activity.

A cookbook, picture books and podcasts are some of the ways the University of Hawaii in Mānoa, business students raise awareness of the global fight against climate change. The projects were part of the instructor Constance Paranal IIIsummer 2022 marketing course titled “Imagination, Entrepreneurship” at Shidler College of Business.

“Integrating climate change into business and entrepreneurship courses is important because we are the generation that has the ability to effect change.”
—Raina Casamina

“The need to integrate this topic into any discipline, not just business and entrepreneurship, has never been more critical than ever,” Paranal said. “For current and future business leaders, climate change intelligence is essential to building sustainable and meaningful businesses. I believe that education is the key to advancing all causes and inspiring civic engagement among young people, and now is the time to act.

Raina Casamina, a Master of Science in Marketing Management student, led the team that created a recipe-style cookbook on how to reduce our carbon footprint with everyday activities. Like any recipe that counts calories, the Laulima Society cookbook counts the carbon footprint of an activity.

Some of the recipes include coffee for the workplace, roasted chickpea gyro, and chocolate chip cookies. The book is not limited to food. He has other activities to reduce his carbon footprint, including upcycling t-shirts to create a reusable bag and creating a zero waste kit. Students also encourage others to submit their own recipes.

animated animal pictures
Cover of one of two children’s picture books

“It’s important to integrate climate change into business and entrepreneurship courses because we are the generation that has the capacity to make changes,” Casamina said. “We just want to highlight that there are so many things people can do in our daily lives that can help fight climate change. Although these effects may seem small now, if we come together as a community, we can make a difference. It can be as simple as reducing the use of electronics to support sustainable brands. »

Other student teams have created two children’s picture books featuring two siblings, Micah and Kalei, who are determined to save our ocean and their sea creature friends; and three podcast episodes featuring professionals, students and activists on how to promote and take action on climate change.

-By Marc Arakaki

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