CHICAGO, December 16, 2020 / PRNewswire / – Today, Nielsen Global Connect shared details of the notable expansion of its ecommerce measurement business in the United States. In a historic year of consumer adoption of e-commerce, Nielsen Connect focused on understanding today’s omnishopping consumer. In the United States, in 2020, strategic enhancements to Nielsen Global Connect’s ePanel methodology boosted the company’s reading in the growing e-commerce market. Nielsen Global Connect’s ePanel of more than 1.5 million households now records more than 700,000 online transactions each week, providing information on more than 800 retailers for more than 200 categories. Through Nielsen’s Consumer Intelligence business unit, the company has extended its reach beyond traditional point-of-sale (epos) electronic retail measurement, to provide a comprehensive, clear and consistent view of customer channels. emerging e-commerce, including pure retail. Today, Nielsen Global Connect has the most accurate, granular, and multi-source view of the US e-commerce marketplace.
According to the latest data from Nielsen Global Connect, the number of new online consumers has exceeded 18 million since March, and that number continues to grow steadily. “The pandemic has forced businesses across all industries to rethink and adapt to rapid changes in consumer behavior,” said Liz Buchanan, head of Nielsen’s Consumer Intelligence division, North America. “Within months, we have witnessed accelerated growth in e-commerce in the United States and around the world. And as we moved quickly to expand our eCommerce reading, we saw tremendous momentum in the market for our ePanel solution.
Since the onset of COVID-19 in the United States, Nielsen Global Connect has experienced a remarkable expansion of its e-commerce business. During this critical inflection point, grooming pioneer Dollar Shave Club, spirits maker Pernod Ricard and nearly 20 other companies joined Nielsen Global Connect’s list of e-commerce clients, further strengthening the strength of the company in terms of coverage, accuracy and reliability recognized by the industry.
“We chose Nielsen Global Connect because a clearer view of the e-commerce landscape in our key categories, better visibility of emerging pure play players, and a deep understanding of the role subscriptions play in loyalty are critical to success. of our business, ”said Irene Chistodoulaki, Director of Brand Management, Dollar Shave Club.
Buchanan continued, “When the industry needed consumer intelligence online the most, we were ready with an ecommerce measurement solution that goes beyond the industry standard. Our multisource e-commerce measurement approach logically follows the nuanced behavioral differences of digital commerce. worldwide so that our coverage can grow with the consumer. In the United States, our improved ePanel methodology has enabled businesses to better address the unique challenges of COVID-19, innovate and grow. As 2021 approaches, the need for a trade measurement provider will be imperative for all consumer businesses. “
Nielsen Holdings plc (NYSE: NLSN) is a global data measurement and analysis company that provides the most comprehensive and reliable view available into consumers and markets around the world. Nielsen is divided into two business units. Nielsen Global Media provides the media and advertising industries with unbiased and reliable metrics that create a shared understanding of the industry necessary for markets to function. Nielsen Global Connect provides consumer goods manufacturers and retailers with accurate and actionable insights and insights, as well as a comprehensive picture of the complex and changing marketplace that businesses need to innovate and grow. Our approach combines Nielsen’s proprietary data with other data sources to help customers around the world understand what is happening now, what will happen next, and how to best act on that knowledge.
An S&P 500 company, Nielsen operates in more than 90 countries, covering more than 90% of the world’s population. For more information visit www.nielsen.com.