Miami AI AdTech Alfi opens a base in London


MarTech

A Miami-based AdTech leveraging artificial intelligence has opened a base in London.

Alfi, a SaaS content platform company powering computer vision with machine learning models, has appointed Kevin Buchler as vice president for its UK and Europe operations as the company seeks to expand its European presence.

Alfi has had an office in Belfast since January 2019 and already has a strong and rapidly growing customer base in the UK which includes Belfast Airport and Value Cabs, one of Ireland’s largest taxi companies in the North.

It also recently won a contract for the delivery of its digital advertising technology to several kiosks located in one of the most important shopping centers in England.

Founded in 2018, the company was not listed on the Nasdaq until May of this year. It targets the advertising and marketing industries with its technology to support their digital out-of-home campaigns, enabling them to increase their ROI, provide more precise targeting, advanced reporting and detailed performance information.

It is also targeting a range of business owners who can deploy its technology in their waiting areas.

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“We believe we can offer the media world a proposition for cutting edge machine learning and artificial intelligence computer vision,” said Buchler.

“With our new London office, we can more effectively tap one of the world’s most dynamic, largest and fastest-growing digital advertising and communications markets. “

Founder and CEO Dr Paul Pereira added: “Now is the perfect time to further strengthen our capacity in the UK.

“UK advertising spend is expected to reach £ 27.7 billion this year, an increase of 18.2% from 2020. In addition, the digital outdoor advertising market is expected to grow 43.7% in 2021 and an additional 27.1% in 2022.

“Kevin is well positioned to lead our UK and international operations, bringing extensive industry experience to the team. His knowledge, network and connections put us in a strong position to grow outside of the United States.


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