Mars agency partners with Mountaingate Capital to accelerate its capacity to meet the growing needs of its clients

SOUTHFIELD, Michigan., May 17, 2021 / PRNewswire / – The Mars Agency, a global business marketing agency, today announced a substantial equity investment of DenverMid-market based private equity firm, Mountaingate Capital (“Mountaingate”).

Founded in 1972, The Mars Agency has grown tremendously since its inception and has earned a great reputation as a leader in buyer conversion, business intelligence, technology solutions and as a place to work. first order. The Mars agency serves an impressive roster of clients from globally recognized brands and industry leaders. With a growing team of over 500 employees across three continents, The Mars Agency is partnership with Mountaingate at accelerate organic growth as well as through selective strategic acquisitions to better serve its customers.

The Mars agency will continue to operate as an independent agency with the same level of agility and client orientation, and this new equity financing will allow the Mars agency to develop its capacities, strengthen its offer and continue to develop the company’s proprietary business technology platform. , Marilyn®.

The entire Mars Agency management team will remain intact in national and international offices. The two Ken barnett and Rob rivenburgh, as well as the members of the management team, will continue to be shareholders of the partnership. Ken barnett will remain executive chairman and Rob rivenburgh will be elevated to Global CEO. Besides, Darren keen remains CEO, International Markets, responsible for the agency’s continued operational expansion outside of North America.

“We have a reputation as an industry leader in passionate innovation and delivering cutting-edge solutions to our customers and the market. This gives us the financial support to continue to do so even faster through innovation and acquisition, ”said Barnett. “Fueling our growth allows us to lead, retain and attract the best talent, innovate and deliver the most powerful solutions and ideas to our valued clients around the world.

The Mars agency management team carefully and wisely selected this partner because Mountaingate is aligned with the core values ​​of the company and has considerable experience in accelerating technology solutions. Mountaingate has invested heavily in the data and technology driven marketing services industry and has a proven process and team to complement The Mars Agency’s leadership group. In addition, this investment allows The Mars Agency to operate independently, maintaining its agility, “intrapreneurialism” and growth-oriented culture to continue to serve and associate optimally with its clients – an element strict of The Mars Agency’s selection criteria.

“Mountaingate’s vast experience in helping companies our size scale the business marketing industry and its alignment with The Mars Agency’s goal of driving growth for our customers, employees and community has made Mountaingate the perfect partner for us, ”said Mr. Rivenburgh. “We are delighted to have their support and are very excited for this next chapter of growth.”

Mars agency is an award-winning, independent, global business marketing firm focused on growth for clients. With talents spanning the Americas, Europe and Asia, they create revolutionary connected commerce solutions by balancing the smartest humanity with the latest technology. Their latest MarTech platform, Marilyn® is the first and only end-to-end business advisor. Learn more at and

Capital of Mountaingate is a leading buy-and-build private equity firm based in Denver, CO, and was named one of Inc Magazine’s Top 50 Private Equity Firms for Founder-Owned Companies in 2019 and 2020. For more information, visit

For more information, contact:
Sarah Jo Sautter
[email protected]

SOURCE Agence Mars

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