Market trends, sales and shares, internet users and buyers, products, payment methods and players

DUBLIN, February 15, 2021 /PRNewswire/ — The “Asia B2C E-Commerce Market Report 2021″ has been added to from offer.

Asia’s B2C e-commerce market continued to accelerate during the COVID-19 pandemic in 2020

The B2C e-commerce market in Asia experienced significant growth during the coronavirus pandemic and was expected to continue its leadership in other regions of the world. China maintains its role as regional and global leader in the share of total retail sales attributed to e-commerce.

Moreover, due to the shift in consumer shopping behavior towards online shopping, many e-commerce platforms have generated considerable revenue since the onset of the COVID-19 pandemic. There were several major players in the online market, Amazon,, Pinduoduo, Shopee, Lazada were among them. These platforms have recorded a significant number of sales, a large influx of new consumers and an increasing number of visits in the last 6 months of 2020.

Moreover, to contribute to the development of e-commerce, some companies have received investments and thus increased their market value. Many e-commerce platforms have also increased their cross-border sales, by operating overseas and introducing foreign retailers to their platform.

The downward trend in online travel segment GMV is expected to gradually recover from 2021 to 2025

Although the internet economy overall has seen an increase in value, the gross merchandise value of online travel has declined significantly in 2020, even by more than 50% in some countries. That said, the value of this sector is still expected to gain momentum and gradually grow by 2025.

Report cover

  • This report covers the B2C e-commerce market in Asia. Major advanced and emerging markets in this region are covered, including China, Japan, India, Indonesia, Malaysia, The Philippines, Singapore, South Korea, Thailand and Vietnam. A broad definition of retail e-commerce used by some original sources cited in this report could include both B2C and C2C e-commerce.
  • This report contains relevant international comparisons, information on market trends, B2C e-commerce sales and shares, internet users and buyers, products, payment methods and players. Not all types of information have been included for each country, due to varying data availability.

Report Structure

  • The report begins with an overview of the regional B2C e-commerce market compared to other regions in the world and comparisons of countries in the region in terms of criteria relevant to B2C e-commerce, such as B2C e-commerce sales. The rest of the report is divided into chapters by country and presented in descending order of e-commerce retail sales.
  • Each country description begins with a market overview, highlighting the overall development of B2C e-commerce in that country. Depending on data availability, the summary charts also include information on top e-commerce players, number of users, sales volume, number of monthly visits, top product categories, share of sales, the Internet economy and consumer buying behavior. Not all types of information mentioned are available for each of the countries covered.

Main topics covered:

1. Management Summary

2. Regional Overview

  • B2C e-commerce market overview, February 2021
  • Asia Pacific Share of global retail e-commerce sales, %, 2020
  • Retail e-commerce sales value, by selected regions, USD billion, H1 2020
  • Retail e-commerce sales growth, by region, by selected regions and year-on-year change, in %, 2020
  • Percentage of consumers who buy more online in the last months, by selected countries, incl. Australia, India and Vietnamin % of respondents, 2020
  • Share of mobile sales, as % of all online travel sales, 2020
  • Value of digital travel sales per capita, by selected countries, in USD, 2020 and 2025f
  • Percentage of new consumers online, by geolocation, by selected countries, in % of respondents, 2020

3. Advanced Markets

3.1. China

  • B2C e-commerce market overview, February 2021
  • Online retail sales value, CNY billion, annual change, % and share of physical goods parts, by selection. Categories, incl. Food, Clothing, Consumer goods, in %, January 2020November 2020
  • Share of digital sales of physical goods, as % of total sales of consumer goods, January 2020November 2020
  • Top 5 e-commerce retailers in Chinaby sales value, in billion USD, 2020
  • B2C e-commerce sales value and gross merchandise value of Pinduoduo, CNY billion, Q2 2019 and Q2 2020
  • Number of Pinduoduo monthly active users and buyers, in millions, and year-on-year change, in %, Q2 2019 & Q2 2020

3.2. Japan

3.3 South Korea

3.4. Singapore

4. Emerging markets

4.1. India

  • B2C e-commerce market overview, February 2021
  • B2C e-commerce market value in Indiain trillion INR, 2016 & 2020e & 2024f
  • Breakdown of consumer purchase intentions between online and in-store purchases, by selected product category, as a % of respondents, December 2020

4.2. Indonesia

4.3. Vietnam

4.4. Malaysia

4.5. Thailand

4.6. The Philippines

Companies cited

  • Alibaba Group Holding Ltd
  • Inc.
  • Flipkart Online Services Pvt Ltd
  • IndiaMart
  • Inc.
  • Lazada Group
  • Pinduoduo Inc
  • Rakuten Inc.
  • Shop

For more information about this report visit

Media Contact:

Research and Markets
Laura Woodsenior
[email protected]

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SOURCE Research and Markets

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