Jitterbit purchases iPaaS provider for EDI and e-commerce capabilities

Jitterbit boosted its enterprise integration capabilities Thursday with the acquisition of a Canadian supplier specializing in electronic data exchange and e-commerce use cases for retailers and their suppliers.

Like Jitterbit, eBridge Connections competes in the crowded Enterprise Integration Platform as a Service (iPaaS) market that Gartner estimated at $ 3.5 billion, after growing nearly 39% in 2020.

Jitterbit CEO George Gallegos declined to disclose the terms of the eBridge deal, except to say that it is a “good-sized acquisition” for a retail iPaaS specialist who matters of 1,000 customers, hundreds of partners and nearly 100 employees.

“The reason we wanted to integrate them strategically is because electronic commerce and [electronic data interchange] EDI capabilities are two critical areas, “said Gallegos.” While we’ve made it a part of it, eBridge has taken it to a whole new level and has been recognized for solving these use cases, especially in different types of retail. “

Full ERP support

The eBridge product portfolio includes pre-built connectors to help customers with integrations between ERP systems such as SAP, Sage, Microsoft Dynamics, NetSuite and Epicor and e-commerce applications and marketplaces including Amazon, Walmart, Shopify, Magento , eBay, BigCommerce, WooCommerce, and CommerceHub.

Gallegos said that eBridge has already covered many use cases with ERP systems, such as Sage, that Jitterbit hasn’t worked with much. Examples of other apps where eBridge has more expertise than Jitterbit include QuickBooks’ accounting software and Stripe’s payment processing platform, he said.

George gallegos

“We can connect to these platforms, but we would do more personalized things on the fly,” Gallegos said. “They have digital processes prepackaged and out of the box. So there’s a lot of expertise that they’ve already incorporated into the use cases and a lot of relationships that they’ve built with businesses. “

Enterprise iPaaS usage trends

Shameen Pillai, senior research director at Gartner, said companies are increasingly using iPaaS for B2B integration, including with e-commerce marketplaces and EDI networks. Many of these organizations frequently tell Gartner that they want to integrate with business partners using side-by-side modern APIs and traditional EDI, he said.

“By adding additional EDI support via this acquisition to its existing API support, Jitterbit has improved its positioning to meet this growing market demand,” added Pillai.

Holger Mueller, senior analyst and vice president of Constellation Research, said Jitterbit was strong on the Salesforce side and, with the acquisition of eBridge, could now become a “generally relevant” API integration platform. . Mueller said that eBridge – which was founded in 1993 as the EDI Bridge – has roots in EDI and other file-based integration options that still fuel many transactions today.

Jitterbit said the list of retailers that support EDI transactions includes Walmart, Costco, Kroger, Home Depot, Target, Lowe’s and Best Buy. Business partners need to exchange data from disparate systems to facilitate digital order, shipment and inventory tracking processes.

Gallegos said Jitterbit has only occasionally encountered eBridge in connection with agreements with retail customers. He said eBridge tends to serve a customer base with annual revenue of up to $ 100 million who makes around 200 orders per month, while Jitterbit customers tend to fall into the “market” category. upper middle / small business’ with sales of $ 100 million to $ 2 billion. .

Jitterbit-eBridge integration plans

The newly acquired eBridge technology will complement Jitterbit’s Harmony API integration platform. Customers will soon be able to use the “best of both products,” as Jitterbit plans to complete a considerable amount of integration work by the end of July, according to Gallegos.

“Both platforms are API driven, so it will be quite easy to integrate the two,” Gallegos said. “We will have the union of the two so [customers] will not have to make a decision. They will now have an additive set of abilities. “

By adding the secret sauce eBridge brings, we’ll be able to do a much better job even competing with some of the EDI experts.

George gallegosCEO, Jitterbit

Gallegos said that Jitterbit, which was founded in 2003 and is based in Alameda, California, now has around 500 employees, including its contractors. Dell Technologies recently sold one of Jitterbit’s main competitors, Boomi, for $ 4 billion to Francisco Partners and TPG Capital.

“By adding the secret sauce that eBridge brings, we’ll be able to do a much better job of competing even with some of the EDI experts out there,” said Gallegos, noting that Boomi supports EDI.

Doug Henschen, vice president and senior analyst at Constellation Research, said the acquisition of eBridge is good news for customers as it would close Jitterbit’s EDI / B2B gap and give them a wider range of options. integration – the “name of the game” in the iPaaS space.

Carol Sliwa is a senior writer at TechTarget and covers enterprise architecture, storage arrays and drives, and flash and memory technologies.

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