ATLANTA, December 16, 2020 / PRNewswire / – All marketers want consumer data, and the Fortune 500 elites pay big bucks to have their data organized, analyzed, improved, and ultimately used to inform better business decisions. And with the growth of e-commerce and direct-to-consumer marketing during the pandemic, there has been an increase in demand for accessible and actionable consumer data among small businesses. Today, with the launch of ShopFluency, e-commerce brands and DTC can finally gain access to the kind of big data analytics previously reserved for the world’s largest companies.
Fluency Shop is a new division of Lift361, an industry-leading corporate client analysis consulting firm. Designed specifically to help DTC businesses using platforms like Shopify and WooCommerce, ShopFluency uses proprietary technology to enhance your existing customer data by adding it to household demographics, resulting in clear, data-derived customer profiles.
“Being able to clearly articulate who your best customers are is a gray area for many businesses. Seth Hirsch, co-founder of ShopFluency, “These very specific profiles can help you improve your tactics, for example by improving targeting with social media ads and email, but also by bridging the gap between merchandising and marketing. customer service so that everyone can use the same language. . “
The importance of this data is demonstrated by research showing that 63% of customers think companies should make “getting to know them” a top priority, while only 23% of marketing managers believe their companies are consistently sending the right messages. to good audiences. .
“We recently tested a new client using new similar audiences based on their client profiles, and they saw a 36% reduction in cost per acquisition,” says Hirsch.
ShopFluency can manage customer databases in real-time dashboards, allowing media buyers to be agile in segmentation with new customer information added as it is collected.
Plus, thanks to a new API integration with Klaviyo and Mailchimp, brands can easily manage segmented mailing lists and customize their messaging based on each profile. Segmented email campaigns have a 14% higher open rate and a 100% higher click-through rate, according to Mailchimp statistics.
There are plenty of analytics and SaaS companies that promise to improve your data and analytics, but most focus on delivering better looking dashboards or easier to access information and reports. These can be useful, but the real power of ShopFluency comes from its ability to capture and merge your data with other third-party sources to create enhanced and actionable customer profiles.
As the year of online shopping draws to a close and e-commerce businesses are inundated with a new wave of customer data, now is the time to implement a marketing strategy that leverages that data.
To learn more about ShopFluency and its groundbreaking data-driven customer profiles, visit www.ShopFluency.com Where ShopFluency LinkedIn Page.
Launched in 2020, ShopFluency is a marketing analytics platform designed for e-commerce businesses and marketing agencies looking for an ‘unfair’ advantage over their competition. ShopFluency combines your store’s data with information gleaned from several other sources to create data-rich, fact-based customer profiles, providing your team with the essential information needed to laser focus their efforts on the right targets. higher added value, increase retention and reduce your cost per acquisition. With ShopFluency, you’ll finally have access to the kind of analysis and understanding previously only available to Fortune 500 retailers.