iClick Helps Pechoin Succeed in Private Domain Ecommerce


HONG KONG, April 1, 2021 / PRNewswire / – iClick Interactive Asia Group Limited (“iClick” or the “Company”) (NASDAQ: ICLK), an independent provider of online marketing and business data solutions in China, is pleased to share our business success in partnership with Pechoin, a nationally recognized skin care brand in China.

Leveraging iClick’s integrated private domain e-commerce solutions, Pechoin successfully promoted its brand new product, Pechoin Youth Active Resilience Repairing Cream. As a result, sales of the product increased to represent almost half of Pechoin’s sales on the WeChat mini-program store. The brand’s WeChat Index also increased by 600%, indicating a remarkable improvement in the brand’s exposure and popularity within the WeChat ecosystem.

Taking into account the client’s existing resources, iClick formulated a new approach to leverage the Pechoin brand ambassador to market the brand in the private domain to drive sales. IClick’s bespoke smart retail solutions have helped Pechoin amplify and extend the effect of its brand ambassador within the WeChat ecosystem in several ways:

  • IClick’s marketing solutions identified potential new consumers and targeted Brand Ambassador fans while simultaneously optimizing and refining the marketing strategy for each ad placement round based on real-time ad performance.
  • iClick built a bespoke mini-program store that incorporated elements related to the brand ambassador to drive consumer purchases with personalized smart tools.
  • iClick also maximized the efficiency of traffic acquisition by allowing users to directly visit the Pechoin mini-program store by searching for Pechoin or the brand ambassador in WeChat.

“We are always looking to discover new and innovative ways to help brands grow their businesses, especially in the burgeoning field of private e-commerce,” said Jian “TJ” Tang, CEO and co-founder. from iClick. “We are excited to share how iClick’s bespoke integrated solutions have helped Pechoin achieve extraordinary results and launched a new method to leverage the influence of brand ambassadors in the private realms. “

About iClick Interactive Asia Group Limited

iClick Interactive Asia Group Limited (NASDAQ: ICLK) is an independent provider of online marketing and business data solutions that connects marketers around the world with a Chinese audience. Built on cutting edge technologies, our proprietary platform has omnichannel marketing capabilities and fulfills various marketing objectives in an automated and data-driven manner, helping international and domestic marketers reach their target audiences in China. Based in Hong Kong, iClick was created in 2009 and currently operates in ten locations around the world, including Asia and Europe.

For more information, please visit ir.i-click.com.

Safe Harbor Declaration

This announcement contains forward-looking statements, including those relating to the business strategies, operations and financial performance of the Company. These statements constitute “forward-looking” statements within the meaning of Section 21E of the Securities Exchange Act of 1934, as amended, and as defined in the United States Private Securities Litigation Reform Act of 1995. These forward-looking statements may be identified by terminology such as “will fly”, “expect”, “anticipate”, “the future”, “intention”, “plan”, “believe”, “esteem”, “” “confident” and statements similar. These statements are based on current management expectations and current market and operating conditions and relate to events that involve known or unknown risks, uncertainties and other factors, all of which are difficult to predict and many of which are beyond the control of the Company. Forward-looking statements involve inherent risks and uncertainties. A number of factors could cause actual results to differ materially from those contained in any forward-looking statement, including, but not limited to, the following: fluctuations in the growth of the Company; its success in implementing its new mobile retail strategies, including extending its solutions beyond its core online marketing business; its success in structuring a CRM & Marketing Cloud platform; relative percentage of its gross invoicing recognized as revenue according to the gross and net models; its ability to retain existing customers or attract new ones; its ability to maintain content distribution channels and to negotiate favorable contractual terms; market competition, including from independent online marketing technology platforms as well as large, established Internet companies; market acceptance of online marketing technology solutions and business solutions; the efficiency of its algorithms and data engines; its ability to collect and use data from a variety of sources; ability to integrate and achieve synergies from acquisitions, investments or strategic partnerships; fluctuations in exchange rates; and general economic conditions in China and other jurisdictions in which the Company operates; and the regulatory landscape in China and other jurisdictions in which the Company operates. Further information regarding these and other risks is included in the Company’s annual report on Form 20-F and other documents filed with the SEC. All information provided in this press release and in the attachments is as of the date of this press release, and the Company assumes no obligation to update any forward-looking statement, except as required by applicable law.

For investor and media inquiries, please contact:

In China:

In the USA:

iClick Interactive Asia Group Limited

Central IR

Lisa Li

Tom caden

Phone: + 86-21-3230-3931 # 892

Phone. : + 1-516-222-2560

E-mail: [email protected]

E-mail: [email protected]

SOURCE iClick Interactive Asia Group Limited

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