Genpact continues its investment in Rightpoint with the acquisition of the Something Digital e-commerce agency

NEW YORK, October 5, 2020 / PRNewswire / – Genpact (NYSE: G), a global professional services company focused on digital transformation, today announced the expansion of its experience business, Rightpoint, with the acquisition of Something digital. Adding Something Digital’s deep business expertise to Rightpoint’s leadership in customer experience will enable the company to drive experience-based transformation at scale for customers across industries.

Today’s announcement reinforces Genpact’s strategy of merging experience and process innovation to help customers drive end-to-end digital transformation and win in the experience economy by full growth. The acquisition of Rightpoint by Genpact in 2019, which consolidated its TandemSeven experience business into the Rightpoint brand, created an industry-leading experience company. The addition of Something Digital expands this expertise, enabling true end-to-end digital commerce that puts the customer experience at the center.

With a 44.5% year-over-year increase in consumer spending *, digital commerce has quickly and dramatically shifted from being part of a multi-channel strategy to being a core business for many areas of sales. retail, consumer packaged goods (CPG) and manufacturing. In this environment, having an agile, experience-driven digital commerce business has become a survival issue for customers around the world.

“The shift from offline to online is impacting businesses across industries in a variety of ways, large and small,” said Katie stein, Strategy Director and Global Business Leader, Business Services, at Genpact. “Bringing together the tremendous expertise of Rightpoint and the business resources of Something Digital, creates a radical shift in our ability to help customers connect their businesses end-to-end to finally be able to solve end-to-end digital commerce driven by experience. ”

As part of Rightpoint, Something Digital’s capabilities will prove critical to the company’s future success as its strategists, engineers, designers and executives continue to focus and provide B2B and B2C businesses with creative commerce solutions. and digital based on experience.

“The experience economy rewards organizations that can effectively connect people, processes, and technology to deliver the right experience at the right time, and it leaves behind those that can’t. It is only by connecting front-end commerce to core processes that organizations can create the customer experience that consumers increasingly demand, ”said Ross freedman, President and CEO of Rightpoint. “This acquisition strengthens our ability to help our customers create a competitive advantage, with an end-to-end digital commerce offering that puts the customer experience first. “

“Something Digital and Rightpoint share a commitment to creating the best possible business experiences. Bringing our teams together will increase our collective ability to design winning solutions that will drive revenue growth for our clients, ”said Greg Steinberg, director and founder of Something Digital. “We look forward to bringing the benefits of our extensive capabilities to our customers.”

With this acquisition, Rightpoint will join several of the world’s largest companies to take advantage of the wide range of features of Magento Commerce, which powers Adobe Commerce Cloud. Something Digital will bring its extensive Adobe capabilities to Rightpoint’s existing sales team, making Rightpoint a Gold Level Adobe Solution Partner. Gold Partners are a select group of regional companies that have achieved a higher designation in one. specific Adobe geographic area. Gold Partners develop specialized Adobe practices across multiple Adobe Experience Cloud solutions.

“As an Adobe Solutions Partner, Something Digital has a solid track record of helping businesses design holistic commerce solutions that meet the needs of their customers,” said Tony sanders, Senior Director of Partner Sales for the Americas at Adobe. “We look forward to continuing to work with Something Digital and congratulate Rightpoint on their growth within the Adobe family of partners. “

Something digital is located in new York and has over 20 years of experience driving successful commerce, digital marketing, user experience and design solutions for clients.

* US Census Bureau of the Department of Commerce

About Rightpoint
Rightpoint, a Genpact Company (NYSE: G) is a global leader in experience. More than 700 employees in 12 offices work with clients end-to-end, from defining and activating the vision to ensuring continued relevance in the market. Our diverse teams lead with empathy, data and creativity, always at the service of experience. From whiteboard to deployment, we help our clients integrate experience into their operations, from front to back office, to accelerate digital transformation through a human-centric lens. Rightpoint serves over a quarter of the Fortune 1000 companies. For more information, visit and connect with us on LinkedIn, Twitter, Facebook and Instagram.

About Genpact
Genpact (NYSE: G) is a global professional services company driving business transformation. We drive digital innovation and digitally enabled smart operations for our clients, guided by our experience managing thousands of processes, primarily for Global Fortune 500 companies. We think with design, dream with digital, and solve problems with data and analysis. By combining our expertise in end-to-end operations and our AI-powered platform, Genpact Cora, we focus on the details – all 90,000+ of us. Of new York To New Delhi and more than 30 countries in between, we connect every point, reinvent every process and reinvent the way companies work. We know that reinventing every step from start to finish creates better business results. Either way, we’ll be there with you – accelerating digital transformation to create bold, lasting results – because the transformation is happening here. Get to know us on and on LinkedIn, Twitter, YouTube and Facebook.

About something digital
Something Digital is a leading interactive agency specializing in e-commerce website design, digital strategy, and user experience. We provide strategic and creative solutions that help your business grow. For over 20 years, Something Digital’s reputation for expert execution, responsive customer service, and lasting customer relationships has made us the agency of choice for organizations large and small.

Safe harbor
This press release contains certain statements regarding Genpact’s future expectations, plans and prospects that constitute forward-looking statements, as defined in the safe harbor provisions of the US Private Securities Litigation Reform Act of 1995. In certain cases, you can identify these statements by – words such as “expect”, “anticipate”, “intend”, “plan”, “believe”, “could”, “could”, “must”, “Should”, “will” and variations of such similar words and expressions, or the negative of such similar words or expressions. These statements involve a number of risks, uncertainties and other factors that could cause actual results to differ materially from those contained in these forward-looking statements. These risks, uncertainties and other factors include, but are not limited to, the accuracy of our assumptions about trends in our market, our ability to successfully complete or integrate strategic acquisitions, our ability to derive the expected benefits from acquisitions. strategic, our ability to manage growth, our ability to implement and earn revenue from new service offerings, as well as other risks detailed in our reports filed with the United States Securities and Exchange Commission, including including the Genpact annual report on form 10-K. These documents are available at Genpact may from time to time make additional written and oral forward-looking statements, including statements contained in our documents filed with the Securities and Exchange Commission and in our reports to shareholders. Although Genpact believes that these forward-looking statements are based on reasonable assumptions, you are cautioned not to place undue reliance on these forward-looking statements, which reflect management’s current analysis of future events and should not be taken as representing management’s expectations or beliefs. from any date subsequent to the time they are made. Genpact makes no commitment to update any forward-looking statements that may be made from time to time by or on behalf of Genpact.

Media contact for Rightpoint:
Terran of the creek
[email protected]

Media contact for Genpact:
Michel schneider
+1 217-260-5041
[email protected]

SOURCE Genpact

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