Fnac Darty and Manor sign a partnership agreement to deploy
Fnac shop-in-shops in 27 Manor stores in Switzerland
Geneva / Basel, Ivry, June 22sd, 2021. At the end of 2020, Fnac Suisse and Manor launched a test phase that lasts several months for the deployment of Fnac shop-in-shops in four Manor stores (Chavannes, Monthey, Biel and Vésenaz). following this successful pilot phase, Fnac Darty and Manor sign a partnership agreement aimed at deploying a total of 27 Fnac shop-in-shops within Manor before the end of the first half of 2022.
The new Fnac du Manor shop-in-shops, which will take the form of concessions with a surface area of up to 1,000 m², will offer customers an unparalleled customer experience and range of products. These new spaces will offer a wide variety of products and services, as well as customer support, in the world of books, music, cinema, multimedia, games, telephony, photography, children. household appliances and accessories.
In addition to the 4 shop-in-shops already operational, Fnac spaces will open in 10 other Manor department stores in French-speaking Switzerland by the end of 2021. and in 13 others in German-speaking Switzerland and Ticino in 2022(**)
, which will significantly strengthen the presence of the Fnac brand in Switzerland. 2022 will also see the arrival of Fnac on the manor.ch online store, with thousands of products for sale on the newly created Marketplace.
In return, this partnership will allow Manor stores and its manor.ch online store to benefit from Fnac Darty’s expertise and sales force in the multimedia, entertainment and small household appliances categories.
With this partnership, Fnac Darty aims to generate at least € 100 million in additional revenue over a full year, with no significant impact on the Group’s free cash flow target, which should be around € 500 million. ‘euros over the period 2021- period 2023, despite the investments linked to the implementation of the partnership. Commenting on the partnership, JeromeGilg , CEO of the Manoirmentionned: “Fnac is a very competent player in the multimedia, entertainment and electronic products market. The results of the pilot phase in the four department stores are very promising. We are delighted to now extend this partnership to 27 shop-in-shops and our online store. This will allow us to offer our customers a greater variety of products, advice and services and to strengthen the attractiveness of Manor department stores. This partnership is an example of the perfect complementarity of these two strong retailers and the added value that each brings to the customers of the other.
. ” CedricStassi, CEO of Fnac Suisse, added: “
This collaboration marks a new stage in the development of Fnac in Switzerland. This privileged partnership with Manor brings us closer to our customers and members in French-speaking Switzerland and opens up new opportunities for us in German-speaking Switzerland and Ticino, where we will be rolling out shop-in-shops from next year. We are pleased to strengthen our position in the Swiss market and to offer our services and the expertise of our salespeople to loyal customers of Manor department stores. I am personally delighted with the synergies and development benefits for our respective brands that will result from this new and lasting collaboration between Fnac Suisse and Manor. “
About Fnac Suisse
Present in French-speaking Switzerland for 20 years (in Geneva, Lausanne, Neuchâtel, Friborg and Conthey), Fnac continued its development in Switzerland with the opening of retail stores in Montreux and Allaman in 2018 and at Eaux-Vives de Genève. station in Geneva at the end of 2019. It has a total of nine retail stores in French-speaking Switzerland. Since November 2020, there are also Fnac shop-in-shops in the Manor stores in Chavannes, Monthey, Bienne and Vésenaz. Fnac Suisse customers and members have access to all ranges of products and services offered by the brand: books, records, sounds, DVDs, videos, personal computers, games, telephony, photography and connected objects, as well as small household appliances and areas. dedicated to urban mobility (including electric scooters and bikes, and skates). Ticketing, gift card and gift box services are also offered.
About the Manor
The largest group of department stores in Switzerland welcomes its customers in stores located in the most attractive destinations in the country and thus contributes to the dynamism of Swiss cities. At the same time, the company is pursuing an omnichannel strategy (use and linking of fixed merchant sites and online purchases) and operates an online marketplace for selected suppliers and partner brands on manor.ch. Manor SA, headquartered in Basel, is the Swiss market leader in the department store sector. This company is present in all regions of the country, employs around 8,300 people and trains 260 more. The Manor Group is made up of 59 Manor department stores, 28 Manor Food supermarkets and 27 Manora restaurants. In total, Manor sells over one million products from approximately 2,800 suppliers around the world. This group of suppliers brings together 700 local producers who supply local seasonal products to Manor Food supermarkets.
* 2021: Geneva, Sierre, Vevey, Lausanne, Sion, Marin, Yverdon, Friborg, Delémont, La Chaux de Fonds
** 2022: Basel, Baden, Aarau, Zürich Letzipark, Emmen, Chur, Pfäffikon, Winterthur, Solothurn, Schaffhausen, Lucerne, Balerna, Lugano
Phone: +33 1 55 21 52 53
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