Fanplayr launches in UK to meet global demand for e-commerce personalization

The success of Fanplayr’s advanced cookie-free personalization is also equipping businesses for post-pandemic recovery and one of the most serious challenges for online business – the end of third-party cookies set to take place in 2022.

To build this first success in the United Kingdom, Fanplayr made three key meetings. Andy McNab leads UK operations, becoming the company’s vice president for EMEA. McNab is an award-winning digital leader who has led teams at Microsoft, AOL and Rocket Fuel and is now fully focused on developing Fanplayr in the EMEA region.

Joining McNab are Dave hendry, Regional Sales Director, who held senior positions at JOE Media and Rocket Fuel, and Jessica biddle, Head of Customer Success, who previously led and developed teams at MiQ and Centro.

“We are delighted to welcome Andy McNab and his team at Fanplayr, “said Simon yencken, CEO and co-founder of Fanplayr. “Andy brings a wealth of knowledge and value as a seasoned leader in e-commerce and advertising technology. We have high expectations for the UK in terms of notable global brands, corporate customers and increased revenue for Fanplayr. ”

In the last month alone, Fanplayr has already acquired four major UK customers and other significant transactions are underway to fuel the expected growth. New UK customers range from high-end fashion retailers to hotels and global software, and also include several business deals with advertising agencies. McNab says: “UK businesses have gained millions of new customers during the pandemic and they need us to help them understand and retain them. Fanplayr’s patented solution is perfectly positioned to transform revenue without disruption.

The UK expansion comes as Fanplayr concludes strategic agreements with key partners in the Nordic countries, Dubai and Abu Dhabi which will ensure that the company’s advanced capabilities, including its patented “Segmentation-as-a-Service”, are available through Europe and beyond.

From its global headquarters in Palo Alto, California, Fanplayr has been leading fully integrated online personalization and AI for a decade. The company achieved 100% growth in 2019 before the pandemic, with steady growth of over 60% per year over the past several years.

About Fanplay

Fanplayr is a global leader in e-commerce behavioral data, using machine learning and AI to enable businesses to increase conversion rates and revenue, collect more leads, and retarget visitors with personalized recommendations. during and after the shopping experience. Fanplayr is headquartered at Palo Alto, California with offices in new York, Buenos Aires, Brazil, Mexico, Milan, London, Manchester, Amsterdam, Stockholm, Hamburg, Melbourne and Tokyo.

Media contact:
Lacy talton
(252) 467-5220
[email protected]

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SOURCE Fanplayer

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