“From being a newcomer to an emerging market in 2013-2014, Cerebra’s current customers include electronics and technology majors from the Fortune 500 list, the company reached 98% of its capacity utilization. processing electronic waste, a rare feat on the market, “ noted Sarasvati Venkatesan, Research analyst. “Cerebra is one of the few companies to Asia with the five ISO certifications for recycling. It conducts e-waste awareness campaigns and actively promotes the reuse of refurbished equipment as part of its zero landfill commitment. “ she added.
Cerebra is at the forefront of awareness initiatives in the industry, partnering with local repair and remanufacturing dealers through the Collection Partner Program. The company trains resellers to set up formal collection centers to bring e-waste from their reseller network into the organized area. Additionally, Cerebra’s zero landfill policy encourages more efficient e-waste handling practices to avoid environmental damage and has adapted its organization management software to create an online tracking system that monitors every step of the way. recycling process. This automated, streamlined and transparent platform is unique in an industry where technology penetration is limited.
Cerebra has an innovative customer acquisition and retention strategy that involves collaboration with the Association of Information and Technology Manufacturers (MAIT), the Ministry of Electronics and Information Technology (MEITY ) and the Ministry of Environment, Forests and Climate Change (MoEFCC). In addition, the company is partnering with schools and educational institutions to set up fully functional computer labs with refurbished computers and laptops in several cities. These innovative and environmentally friendly strategies ensure growth, improve brand visibility, increase market share and generate sustainable revenues.
âCerebra’s growing contractual base from outside India, the expansion to other countries in the region and the potential influx of new customers have positioned it for accelerated growth “, Venkatesan noted. âIts commitment to circularity and a zero landfill policy have resulted in invaluable contributions to e-waste management and have made India a globally competitive market. “
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About Cerebra Integrated Technologies Ltd.
Cerebra Integrated Technologies Ltd. is a publicly traded company engaged in electronic waste recycling, refining and remanufacturing, electronics manufacturing services and IT infrastructure management. Founded in 1992, it was one of the first organizations to manufacture and sell personal computers and parts of computer hardware. Today, Cerebra Green is one of india the largest recycling and remanufacturing companies headquartered in Bangalore and set up the country’s largest electronic waste recycling and refurbishment plants in Narsapura, Kolar district. The company is a pioneer in electronic waste management and recently introduced the concept of Device-as-a-Service (DaaS) to businesses in India.
SOURCE Frost & Sullivan