The new series features the classic G-SHOCK colors of black and red to underline the brand’s unwavering spirit
DOVER, NJ, October 18, 2022 /PRNewswire/ — Today, Casio America, Inc. is pleased to announce the latest additions to the extensive G-SHOCK lineup with the new Ignite the Red Series. The GAB2100BNR, GA2200BNR, GA700BNR and GA100BNR all showcase G-SHOCK brand heritage through a two-tone color scheme of black and red.
The new series features the classic G-SHOCK colors of black and red to underline the brand’s unwavering spirit
Throughout the new Ignite Red series, color-blocked accents of red complementing the otherwise all-black design effectively balance the black color’s strong sense of presence to give the watch an air of confident calm. Additional red accents can be found in the dial design details which are highlighted by metallic paint and alumite treatments, further providing a luxurious feel throughout the Ignite Red series.
The flagship watch of the series, the GAB2100BNR1A, has Bluetooth® connectivity, adding smartphone functionality through the Casio Watches mobile app, including automatic time setting, phone finder, reminders and more. The Tough Solar Power function is also included for solar charging for long battery life.
All four watches are also equipped with G-SHOCK technology, including:
- Impact resistance
- 200M Water resistance
- Dual LED Light (Super Illuminator) – GAB2100BNR & GA2200BNR
- LED light (super illuminator) – GA700BNR & GA100BNR
- 5 alarms + time signal
- Stopwatch 1/100 (24 hours)
- Stopwatch 1/1000 (24 hours) – GA100BNR only
- Countdown
- World Time (up to 48 cities)
- Change of hands function
The GAB2100BNR-1A will retail for $150the GA2200BNR-1A for $130the GA-700BNR-1A for $99and the GA100BNR-1A for $110. All four models will be available for purchase starting today at select retailers, gshock.com and the G-SHOCK Soho store. For more information about the G-SHOCK brand, visit gshock.casio.com/us.
About G-SHOCK
CASIO’s shock-resistant G-SHOCK watch is synonymous with toughness, born from developer Mr. Ibe’s dream of “creating a watch that never breaks”. Over 200 handmade samples were created and tested to destruction until 1983 the first, now iconic G-SHOCK hit the streets of Japan and began to establish itself as “the toughest watch ever”. Each watch encompasses the 7 elements; electric shock resistance, gravity resistance, low temperature resistance, vibration resistance, water resistance, impact resistance and toughness. The watch is packed with Casio innovation and technology to prevent it from taking a direct shock; this includes internal components protected by urethane and timing modules suspended inside the structure of the watch. Since its launch, G-SHOCK has continued to evolve, continuing to rely on Mr. Ibe’s mantra “never, never give up”. www.gshock.casio.com/us/
About Casio AmericaInc.
Casio AmericaInc., Dover, New Jerseyis the American subsidiary of Casio Computer Co., Ltd., Tokyo, Japan, one of the world’s leading manufacturers of consumer electronics and professional equipment solutions. Established in 1957, Casio America, Inc. markets calculators, keyboards, mobile presentation devices, title and disc label printers, watches, cash registers and other consumer electronics products. Casio has strived to live out its corporate credo of “creativity and contribution” through the introduction of innovative and imaginative products. For more information, visit www.casio.com/us/
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