NEW YORK, November 12, 2020 /PRNewswire/ — Internationally acclaimed cosmetics brand Anastasia Beverly Hills (ABH) and Global-e, the leading provider of cross-border e-commerce solutions, today announced their collaboration to localize the cross-border e-commerce experience of the brand for global customers and to support international brand growth online.
Thanks to this successful collaboration, ABH’s international conversion rate increased by 51% year-on-year in just three months after the launch of Global-e’s solution, reflecting the significantly improved level of cross-border customer satisfaction.
Anastasia Beverly Hills chose to partner with Global-e to maximize her global direct-to-consumer sales and eliminate challenges that impeded international conversions by optimizing the entire shopping experience, from navigation to delivery. With a proven track record with hundreds of leading brands and retailers, Global-e’s comprehensive cross-border solution has enabled ABH to localize and tailor its website to the shopping preferences of each international market and align offers on the brand’s marketing strategy and commercial KPIs in each region.
“Our customers are our number one priority, and yet we have struggled to provide our international customers with the same seamless online experience that we provide our domestic customers. We realized that improving our international offering would be a task difficult to undertake alone and recognized Global-e as an excellent choice to provide very valuable services and to help achieve our goal of better meeting the needs of our global buyers and driving our international growth,” said Viviane Weng, senior vice president, digital and e-commerce, Anastasia Beverly Hills. “Global-e’s expertise and advanced capabilities have proven essential in providing our international customers with a first-class, localized experience that has quickly translated into reduced shopping cart abandonment and increased customer satisfaction.”
By implementing Global-e’s solution on its e-commerce platform, ABH is now able to provide shoppers in over 200 markets worldwide with an optimal online shopping experience, including:
- Localized messaging by market
- Pricing presented in local currencies in line with brand business strategy, with over 100 currencies supported
- One-step localized checkout page, supported in 26 languages
- Guaranteed calculation of all import duties and taxes and option to prepay at checkout to avoid surprises on delivery
- Competitive shipping rates, including free express delivery above specified thresholds
- A wide variety of local and alternative payment methods with over 150 methods supported
“We are thrilled to work with such a renowned beauty brand. Anastasia Beverly Hills had strong international demand, and with our cross-border solutions, she was able to capitalize on that demand while forging a strong relationship with her clients overseas. and continuously improve its international results,” said Matthew Merrilees, CEO North America, Global-e. “Especially since the outbreak of the COVID-19 pandemic, e-commerce is more crucial than ever for businesses. In today’s booming global e-commerce market, providing your online store shoppers with an end-to-end transparent end, wherever they are in the world is key to opening up new revenue streams and building brand loyalty, driving global success online.”
ABH has seen tremendous growth in major international markets, including Canada, Swiss and the Gulf markets following the implementation of the Global-e solution. In Canada, where the brand can now offer customers a guaranteed final cost of their purchase with no additional charge on delivery, ABH’s conversion rate increased by 67% in just three months of onboarding. The brand saw 99.6% of its Canadian customers choose to shop in CAD once they had the option. ABH recorded a 287% year-over-year increase in conversion rate in Qatarand a 162% year-over-year increase Swiss.
This collaboration has also allowed ABH to successfully enter many new markets, some of which are now the best performing global markets for the brand, including Russia. He has also unlocked significant growth in untapped Rest of the World (ROW) markets, including Norway, Israel, Ukraine, Singapore, Chile and Porto Ricosignificantly expanding ABH’s global customer base.
About Anastasia Beverly Hills
Anastasia Beverly Hills was founded by a famous beauty pioneer and “Brow Guru” Anastasia Soare in 1997. The company started with a flagship beauty salon in Beverly Hills, specializing in unique eyebrow treatments that sparked an “eyebrow revolution.” The brand launched its first line of eyebrow products in 2000, continuing to expand beyond the eyebrow category to become a leading cosmetics brand. Anastasia Beverly Hills quickly rose to international fame, thanks to strong demand for her products and her loyal celebrity clientele.
Global-e is the leading provider of cross-border e-commerce solutions. The chosen partner of hundreds of global brands and retailers across the UNITED STATES, Europe and Asia, Global-e makes selling internationally as easy as selling domestically. Founded in 2013 by Amir Schlachet, Shahar Tamariand Nir Debi, the company enables e-commerce retailers to dramatically increase international conversion rates by providing online shoppers in over 200 destinations worldwide with a seamless, localized shopping experience. Its end-to-end e-commerce solutions combine industry-leading localization capabilities and business intelligence models based on big data best practices with streamlined international logistics and extensive cross-border experience, enabling merchants to maximize their online revenues and achieve continued global growth. For more information, visit www.global-e.com.
Global-e Press Contact