Amid the pandemic, online consumers have prioritized more affordable prices and product variety in cross-border shopping

DUBLIN, March 26, 2021 /PRNewswire/ — The “Global Cross-Border B2C E-Commerce 2021” Report has been added to from offer.

“Global Cross-Border B2C E-Commerce 2021” summarizes the key trends and projections of the cross-border B2C e-commerce market during the COVID-19 pandemic in 2020.

The report reveals that in 2020, the majority of online consumers preferred international online shopping over local shopping due to greater product variety and reasonable prices.

The market value of cross-border B2C e-commerce is expected to grow steadily by 2026

Despite the projected 8% decline in global cross-border payments from 2019 to 2020, after the onset of COVID-19, the overall cross-border B2C e-commerce market value is expected to increase by 30% from 2019 to 2026. Furthermore, in EuropeAlong with the increase in the value of cross-border B2C e-commerce, the growth rate is also expected to increase by 2022.

Amid the pandemic in 2020, the most popular segment for shopping was “fashion”

In 2020, the most common product category in cross-border online shopping was “fashion”. In particular in South Korea it was the most popular type to buy overseas, with “drink and food” based on value in 2020. Although in Australia, the same product category was ranked as the most purchased, the “games & toys” segment was also the most purchased. Besides these categories, “cars and motorcycles”, “music”, vehicles and video-related goods were also among the most common in other countries in 2020.

Domestic online sales dominated cross-border sales in several countries in the Europewith the exception of Italy in 2020

The adoption of cross-border B2C e-commerce has spread differently in countries around the world. In some countries, domestic online sales/purchases prevailed over international sales in 2020. In Germanythe majority of online sales were made domestically, while only about 30% were made outside of the country in Q1 2020.

The same pattern was observed in Russia, Poland, Turkey and Latin America, the domestic B2C e-commerce market outweighing the international market in the same year. Yet, in Italythe majority of online sales were made across borders, outweighing domestic digital in 2020., eBay and AliExpress were the most popular online retail platforms in 2020

Due to the acceleration of cross-border B2C e-commerce, more consumers have turned to international digital retail platforms to shop. The three most commonly used globally were, Alibaba/AliExpress and eBay in 2020 based on surveyed consumer preferences.

Moreover, Amazon and eBay were chosen by most e-commerce industry experts to sell in 2020. Other than that, based on the number of monthly visits in the last 6 months in 2020, the platform of most popular digital commerce was Amazon.

This report covers the B2C e-commerce market overview and competitors, real-time payments trends and payments market, with a focus on the reaction of major mobile payment service providers to the epidemic of COVID-19 in South Korea. A broad definition of retail e-commerce used by some original sources cited in this report could include both B2C and C2C e-commerce.

Main topics covered:

1. Management Summary

2. Global developments

  • Overview of the cross-border B2C e-commerce market, February 2021
  • Market value of cross-border B2C e-commerce, 2019 and 2026f
  • Distribution of the main categories of products purchased abroad, in certain countries, incl. Canada, France, Germanythe United Kingdom and the United States, by product category, in % of online consumers, April 2020
  • Main reasons for shopping online cross-border, in % of online consumers, incl. by gender and demographic preferences, March 2020
  • Breakdown of Online Shopping Frequencies, by Domestic and Foreign Origin, as a % of Consumers, October 2020
  • Average share of cross-border deliveries that took longer due to COVID-19, in %, and breakdown of respondents who felt delivery was slow, by country, in % of consumers, October 2020
  • Distribution of consumers’ future purchase intentions to buy online from domestic and foreign retailers, in % of consumers, October 2020
  • Breakdown of countries from which the last online cross-border purchase was made, as a % of consumers, October 2020
  • Main online platforms used for cross-border purchases, incl. Amazon, Alibaba/AliExpress and eBay, in % of consumers, and main uses of online platforms in certain countries, October 2020
  • Breakdown of Online Purchases, by Weight, as a % of Consumers, October 2020
  • Breakdown of online purchases, by product value, as a % of consumers, October 2020
  • Share of online shoppers who made at least one cross-border purchase in 2020, as a % of consumers, December 2020
  • Top 3 product categories purchased online from overseas by shoppers aged 25-34, as a % of consumers, December 2020
  • Share of consumers who spent more than $500 on cross-border e-commerce purchases in 2020, by age group, as a % of consumers, December 2020
  • Payments revenue estimates, adjusted COVID-19 impact, by domestic and cross-border payments, September 2020
  • Share of consumers who would refuse to buy from a website if it is not in their local language, in selected markets, incl. Australia, Canada, France, Japan, South KoreaUK and United States2019
  • Top 10 shopping apps by downloads, incl. Cross-border e-commerce apps, by total number of downloads, App Store downloads and Google Play downloads, January 2020 & May 2020

3. Asia Pacific

4. Europe

5. North America

6. Latin America

7. Middle East

Companies cited

  • Alibaba/AliExpress
  • Amazon
  • ASOS
  • eBay
  • iHerb
  • Joom
  • lazada
  • Pinduo-duo
  • shein
  • shopee
  • To wish
  • Zalando
  • Zooplus

For more information about this report visit

Media Contact:

Research and Markets
Laura Woodsenior
[email protected]

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SOURCE Research and Markets

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