ActiveCampaign launches abandoned cart for WooCommerce users to improve conversion rates


CHICAGO, Aug 16, 2018 / PRNewswire / – Active campaign, a leader in intelligence-driven sales and marketing automation, today announced that it has deepened its WooCommerce integration with the ActiveCampaign for WooCommerce plugin. Now, WooCommerce users can automate abandoned cart emails right in ActiveCampaign, through the plugin, encouraging shoppers to complete their purchases.

Over 75% of online shoppers abandon their purchases, but it is possible to win back those shoppers. When you reach buyers with the right message at the right time, up to 30% of those purchases can be converted. The ActiveCampaign for WooCommerce plugin creates a more seamless experience for WooCommerce users to connect their eCommerce store to ActiveCampaign so that they can automatically trigger messages about items left in their carts.

“ActiveCampaign is designed to help small and medium-sized businesses interact with their customers and connect the tools they prefer to run their business,” said Jason VandeBoom, founder and CEO of ActiveCampaign. “The launch of the WooCommerce plugin extends the abandoned cart capabilities we launched for Shopify to WooCommerce users, allowing e-commerce users to automate communications when a purchase is abandoned with the goal of increasing conversions.”

With the launch of the ActiveCampaign for WooCommerce plugin, users can immediately take advantage of the abandoned cart functionality, triggering further automations once a cart has been abandoned, as well as the ability to more seamlessly activate buyers. in checkout marketing.

To learn more, visit https://www.activecampaign.com/blog/woocommerce-abandoned-cart-plugin/.

About ActiveCampaign
Recognized as a leader in the field of sales and marketing automation, ActiveCampaign helps businesses grow by strengthening their relationships with customers using a blend of automation and human touch. Companies are able to automate many behind-the-scenes processes and communicate with their customers across the channels with personalized and intelligence-driven messages. For more information visit www.activecampaign.com.

SOURCE Active Campaign

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