5 eCommerce Secrets The “Experts” Don’t Want To Share With You

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The days of everyone buying the items they needed from a brick and mortar store just down the street are long gone. Instead, e-commerce continued to grow into an impressive juggernaut, recording global growth of 24.8% in 2017, with Amazon alone recording a net revenue of $177.87 billion.

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Despite this growth and the huge opportunity it represents for e-commerce entrepreneurs, many who enter this space make costly mistakes that prevent them from building a profitable business.

As an e-commerce expert with over 12 years of experience in this niche, I’ve learned first-hand that the success of your store depends on much more than a quality product and a website. attractive. These basics are essential – but every other e-commerce store will do the exact same thing.

With that in mind, here are some of the e-commerce essentials that I’ve learned over the years that can make all the difference to your store:

1. Create a pre-launch audience.

Too many entrepreneurs make the mistake of building their store and only starting marketing after launch. The problem, however, is that digital marketing efforts often take a bit of time before they start producing the desired sales results. In the meantime, you’ll pay web hosting fees and other expenses without sales revenue to cover them.

Instead, you need to start your marketing early by building a pre-launch audience. We see this happen all the time with Kickstarter campaigns raising funds and creating buzz before the project is ready.

Even if you’re not creating a completely new or original product, you still need to spread the word. Social media contests, product giveaways, and email list signups can all help you build an audience so your store can make sales on opening day.

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2. Focus on customer lifetime value.

Converting customers is difficult. In fact, most estimates place the average conversion rate around 1-3%. For this reason, you need to make every sale count. You won’t stay in business long if your average customer only spends a few dollars.

To be successful in this area, you need to focus on customer lifetime value (CLV), rather than just the initial sale. Naturally, this requires you to provide a quality customer experience for that initial sale. But it also means you have to follow up.

One of the best ways to do this is through email marketing. A great email campaign lets you follow up with customers about their initial purchase, while reaching out for holidays and other special shopping seasons. Increasing your CLV will lower your cost per conversion and help you drive sustainable sales results.

3. Leverage the power of remarketing.

Most e-commerce professionals invest a good portion of their budget in marketing, with the goal of getting new customers to visit their site and make a purchase.

But what about the people you’ve already convinced? If you don’t target them with remarketing campaigns, you may be missing out on a significant benefit.

Repeat customers are not only more likely to buy from you again in the future, they also tend to spend more money. Studies have shown that repeat customers have a 60-70% chance of making another purchase in the future – numbers that far exceed the typical e-commerce conversion rate.

Make sure your Facebook and AdWords campaigns specifically target those who have already visited your site to ensure better marketing ROI.

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4. Let your customers do the talking.

Building a strong brand identity is an absolute must as it allows you to create an emotional connection with your target audience. When you are able to cultivate strong relationships with your most passionate customers, then you can leverage their enthusiasm to spread word of mouth for your store.

As studies have consistently shown, few marketing methods are more reliable or effective.

The thing is, your customers won’t always be doing this word-of-mouth marketing on their own. You often need to provide extra motivation. Don’t be afraid to reach out to your best customers with personalized messages asking for a testimonial, or simply to get their opinion on your products and services.

Use social media contests to build excitement and spread the word.

The more you personalize these interactions, the more likely your customers are to become true “brand ambassadors” who drive new business to your store.

5. If you choose to dropship, don’t rush it.

Dropshipping – the process of sending your product directly from the manufacturer to the consumer – has simplified sales for many e-commerce professionals. However, it is not without its own potential pitfalls.

The most common issues I’ve had with dropshipping include slow shipping times, no tracking numbers for your customers, and poor quality products.

All of these can completely kill your reputation with your customers. For this reason, it is essential that you carry out quality control of your supplier’s products before you start dropshipping. This way, you can be sure that your products live up to your brand promise.

For shipping, select a quality fulfillment company that offers a trackable courier solution. This way, customers won’t have to endure long delays and they’ll always know when their order will arrive.

Building a successful e-commerce brand isn’t always easy. I should know – I’ve seen my fair share of startups fail after their initial success. But, by incorporating this knowledge that I gained from my past endeavors, I have since been able to launch several successful stores and generate real, lasting income – so can you.

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