This article was translated from our Spanish edition using AI technologies. Errors may exist due to this process. Opinions expressed by Contractor the contributors are theirs.
The rise of e-commerce has enabled businesses of all types and sizes to have the opportunity to venture into the Mexican digital market with their own online store, which last year generated 316 billion pesos in turnover, according to AMVO figures; And while digitization is an advantage over companies that only offer physical sales, various companies face the challenge of making their own. e- business stand out and generate the expected results.
At Justo, some of the most common barriers we’ve seen when a business is evaluating adoption of a digital model are: since this is not their “domain of skill” , we fear that the investment will not have the expected return; overestimating the scope of the company to meet customer expectations and assume that the digital model is a “replica” of the face-to-face model.
In this situation, it is best to take into account the following:
Offer a differentiated and personalized experience
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The first thing is to understand that the experience between an in-person purchase and a digital purchase are different, although they can complement and strengthen the differentiators that businesses have from their competitors. The advantages of a self-directed e-commerce for example, it is that they allow you to generate a unique visual identity and to offer a personalized service to your customers through the data generated by their purchases. Activity history is a powerful ally for better connecting with consumers and retaining them, since it makes it possible to identify and meet their needs and even to surprise them by launching new products based on their preferences.
Offer peace of mind to your customers
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An overall positive shopping experience has proven to be a major motivator for loyal customers. Users will always appreciate that the sites offer the guarantee of having secure transactions, as well as channels to track any incidents that arise throughout their purchase.
Serve the whole experience: from the first “click” to delivery
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Along with an easy-to-navigate page, speed of response to demand, one of the fundamentals – which is sometimes overlooked – is that last trip between your business and your end customer.
Those who support you in the delivery of products should be considered as part of your stakeholders, because their commitment and support are essential to strengthen your value promise and your differentiators. Efficient and user-friendly delivery is essential to ensure a positive experience for your customers. Therefore, part of the commitment of any digital business should be to strengthen a virtuous cycle that benefits all who participate.
Rely on the experts
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The most important thing about digital tools is that they help you achieve business goals, with the support of a team of experts – not bots – so that you can properly run your digital business, as well as receive advice. adequate to capitalize on the business opportunities that you can take advantage of thanks to the data you get directly on a daily basis.
Therefore, when evaluating options, it is essential to make transparent any doubts you have about commissions, ownership of the data, as well as the type of advice you will receive or opportunities you may have to speed up your business. business. Ideally, it is truly a technological ally that allows you to have the time you need to focus on controlling your business, capitalizing on opportunities, or developing new experiences for your customers.
Today e-commerce is already part of the daily lives of thousands of users, and businesses must adapt – preferably in an agile and orderly manner – to take advantage of opportunities in an increasingly digital and competitive environment.